You can also impress and connect with employers through blog posts or intelligent, well-written comments to articles and digital discussions. These forums provide you with the opportunity to demonstrate your subject matter expertise, professionalism, and writing abilities ... things many employers look for when recruiting and hiring.
An even better way to connect with potential employers is to interact with them. Once upon a time it was necessary to meet a decision-maker in person to make a solid impression, but social networking platforms now let you "meet" thought-leaders, HR directors, and even CEOs in the digital space.
Successful networking, whether in person or in the digital space, requires interpersonal communication skills. To connect with people, you can't be focused solely on yourself and your goals. You have to show genuine interest in them, beyond whatever you can gain from the interaction. You have to engage them in conversation and actually listen to what they have to say. Building connections this way is slow, but also more likely to be fruitful and rewarding. Folks will strongly advocate for the hiring of someone they know or someone that has been recommended by person they trust.
Digital networking, however, requires an additional set of skills: the technical ability to use various platforms and the strategic ability to use them effectively. Investing in social media training will not only help you amplify your job search, it will provide you with an additional skill sought by many employers these days.
Public speaking and presentation skills are crucial to all kinds of jobs ... and these skills are rare. Because so many people dread the experience, employers are impressed when anyone gives an effective presentation with ease.
Developing presentation skills enables you to seek out and jump at every public speaking invitation that comes your way. Each speech or presentation allows you to connect with potential employers or current bosses in an uncommon and impressive way.
So don't get down about your job search. Get busy! Develop and demonstrate the communication skills you need to successfully land the job you want. Connect with employers by building your network and impress them by showcasing your abilities in a wide variety of venues.
Lauren Hug is a social media strategist, market researcher, and presentation consultant. She is the founder of HugSpeak, a strategic marketing firm, and author of The Manager's Guide to Presentations. She is currently working on a second book, The Professional Woman's Guide to Getting Promoted. Connect with her on Linked In, Twitter, or Facebook.'>